Crowdfunding, The Most Retweeted Comment in The World, and a bloggers' haven at Chanel...
So what’s on the brain this week? First up
crowdfunding ladies and gentlemen. Oh has Cybergirl been impressed with the
sheer ingenuity and business acumen that is Tallulah Rendall – the singer
songwriter has been harnessing the power of the web and social networking in
particular to fund the production of her next album. Rendall who is one of the
most talented singer - songwriters we’ve seen in the last few years (think Florence crossed with KT
Tunstall, with the haunting elegies of Kate Bush thrown in for good measure) is
hard at work getting the resources together to get her third album into the
public domain. Not only has she created the most ingenious YouTube video (see
below) but she has harnessed the power of crowdfunding to match. Where there’s
a will there’s a way ladies and gentlemen and the Internet is nothing if not a
cog in a very creative wheel...
In Tallulah’s words it offers us all the
‘Freedom to Create…’ And that's no bad thing...
On another note – what a week it was for the
humble tweet! Yes Barack Obama, pronounced his victory, with not only a
stunning all rounder in less than 140c, but a Twitpic to match… If ever
evidence was needed of the stunning tour de force that is social networking,
this is it – with his statement; ‘Four more years…’ and a heart-warming image
of him hugging wife Michelle to match. What an incredible start to the next
presidential term… And might we say a huge relief for millions of Americans…
Here in the UK, Cybergirl spent the week
doing the rounds of press shows, starting off with a tour at uber brand Chanel,
who showed its sheer dedication to harnessing the power of the blogger, with a
press day to match. Yes their incredible new spring summer collection was
displayed in all its glory – for the bloggers of the world, to photograph,
tweet and even video – ready to go viral (see the beautiful images below).
Ahhhh, the ever growing power of the web; where once humble journalists feared
to tread – now bloggers storm in swathes… There’s no question the clever PR
peeps down at Chanel, have scoured the blogosphere for only the top talent
around but this brings me to an ever growing concern... With an unlimited
amount of data ready and waiting to be filled in the giant miasma that is the
Internet, is there a creeping concern of quantity over quality?
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